The Product vision describes the purpose of a Product, what it aims to achieve for customers and users. Having a clear and inspiring Product vision helps in motivating and inspiring people, like the Project Team, the customers, and the users. To be able to create the Product Vision, you need to try to answer the following questions:
The product is a **web and mobile application** that serves both the public and the volunteers of the Estonian Wildlife Rescue Organization. The system will allow the public to **easily alert the organization** to wildlife in distress and provide volunteers with tools to **coordinate rescue operations** efficiently.
What is the product to be developed? What type of system it will be (e.g. a Web API, a Web frontend, a mobile app, a desktop app?) and what will the system allow its users to achieve? Additionally, what makes this product different from competing products? Knowing the type of the system to be developed will help the development team understand the target customer and some of their goals as well as technical issues.
Why should customers buy this product? What problem it will solve or what opportunity is it meant to exploit? The team needs to clarify the problem that the project is intended to solve by focusing on key points such as Problem description, Impact of the problem, and Expectations of the successful solution.
Who are the target customers and users?
It’s important to identify the Users but also the other Stakeholders of the system, as the latter may also positively or negatively be affected by the project outcome. So every stakeholder should be identified together with their influence and role in the project.
This product aims to streamline:
1. communication
2. case management
3. and reporting processes.
The "Product Vision" should be written as a separate entry in the Wiki. It should separately include the answers to the abovementioned questions, and it should also be summarized in the form defined by Moore's template, provided here: FOR (target customer) WHO (statement of the need or opportunity) The (PRODUCT NAME) is a (product category) THAT (key benefit, compelling reason to buy) UNLIKE (primary competitive alternative) OUR PRODUCT (statement of primary differentiation)
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This application will stand out from other rescue systems because it includes real-time case management, tracking system, communication platform, provides a knowledge system and is user-based.
Customers should invest in this product because it directly addresses the critical need for efficient wildlife rescue coordination. The Estonian Wildlife Rescue Organization receives thousands of emergency alerts each year, and managing these cases manually or through outdated systems leads to delays, inefficiencies, and a lack of real-time communication—ultimately putting wildlife at greater risk.
This will solve issues like poor communication and inefficient volunteer allocation that can result in delays and preventable wildlife losses.
Key words:
-**Efficiency** - Handling large volume of rescue alerts and coordinating all of them will be made easier with this system
-**Impact** - Increasing and speeding up the emergency handling process will increase animal morality in Estonia
-**Valuable data** - By tracking the alerts, making statistics and coordinating volunteers will provide valuable data
**Users:**
Volunteers - volunteers across Estonia use the system to coordinate rescue operations, track cases, and communicate with other volunteers and the public.
General public - these are individuals who encounter wildlife in distress and need a simple, fast way to report emergencies.
**Stakeholders:**
Estonian Wildlife Rescue Organization - organization overseeing the rescue operations, managing volunteers, and ensuring the overall effectiveness of the system.
End users - the volunteers and general public who will be using this product
Our team - the 4 people in our development team who will be making this product
**FOR** Volunteers and the general public in Estonia, **WHO** need a system to quickly and efficiently coordinate wildlife rescue efforts. **THE** Estonian Wildlife Rescue Coordination System is a web (and mobile application) **THAT** allows users to report wildlife emergencies, track cases, and coordinate volunteer efforts. **UNLIKE** Generic case management or communication systems **OUR PRODUCT** is purpose-built for wildlife rescue, providing features like real-time tracking, volunteer profiles, and detailed reporting tools tailored specifically to wildlife emergencies.
